BOXLIGHT Corporation, headquartered in Poulsbo, WA, specializes in digital projection technology and sells products from industry leaders as well as OEM (Original Equipment Manufacturer) versions under their own brand. Founded in 1985, BOXLIGHT has been in the projection business longer than any of their competitors and offers a wide and varied selection of projection and presentation products.
BOXLIGHT’s innovation has extended to responding to needs in emerging and niche markets—including wholesale, home theater, and big-screen cinema—through a number of umbrella companies.
We positioned our messaging to capitalize on the company’s extremely strong and flexible customer support and product service policies as well as its reputation as one of the founding businesses within the industry.
We supported every product release with a direct campaign that spoke to general consumer and trade press as well as key verticals. In addition, we explored opportunities to bolster BOXLIGHT’s reputation as an expert and leader in the industry through feature stories, guest editorials, trade events, and speaking engagements.
Our results included:
• Over 4 million media impressions in the first year of work growing to almost 25 million in just four years.
• Client products reviewed in numerous trade and consumer publications including LAPTOP, MacWorld, Home Theater, Computer Shopper, and CNET.com.
• 90% of potential customers referred from a news story or reviewed purchased product.
• As a result of PR efforts, client received a number of awards, including those from Inc., Deloitte & Touche, and Ernst & Young.